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How does organisational culture shape your brand

Brands are much more than a name or symbol of a product says Karen Gately. In our highly competitive business world, organisations need redefine their brand to more than a product - they need to have strong organisational culture. Culture is the way things are done within an organisation. Gately knows there are many examples of organisations who have failed to maintain trust within the business because of being too profit-centric. Lack of integrity and bad behaviour are two of the worst things for the organisational culture. Leaders can shape a culture that makes a positive influence on your brand by: setting clear expectations around employee behaviours, understanding the touch points between your business and customers and finally, getting the hiring process right.

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Tags: Culture Organisation Product